Cut30 Insights

Session-by-session intelligence from the Cut30 archive: what each guest actually does, and how we might use it on client work. Showing 18 of 18 sessions.

Cohort 24

Cohort 24, week 4. Guest session with Briar Cochran, recorded 26 August 2026.

How Briar Cochran builds a creator’s format: archetype first, then seven formats for four weeks

Briar Cochran of Oakline — archetypes, the 7×4 format test, non-follower reach, and how to get a committee to test.

Cohort 24, week 3. Guest session with Anushka (@anushcache), recorded 19 August 2026.

Anushka on brand breakdowns: 100K followers in two months, then a system

Cut30 alumna Anushka Chhikara (@anushcache) on brand breakdowns, series you can run on low-energy weeks, and turning a compilation into a brand deal.

Cohort 24, week 2. Teaching session recorded 12 August 2026.

The coaches’ live feedback: fix the bio, cut the words, ship the post

Coaches-only week two: the bio as landing page, post vitals, cut a third of every script, then thirty minutes of live critique.

Cohort 24, week 1. Kickoff recorded 5 August 2026.

The lock-in session: Cohort 24 kickoff and the rapid-fire rulebook

The Cohort 24 kickoff: person-on-camera over brand feed, why schedulers hurt, LinkedIn as a buyer channel, and the geography of an account.

Cohort 23

Cohort 23, week 4. Guest session with Sam of Bad Hambres, recorded 16 July 2026.

How Sam sold $1M of Bad Hambres burritos with zero ad spend

Sam of Bad Hambres — the organic-beats-paid playbook, in depth.

Same guest — Cohort 21 Zoom 4

Cohort 23, week 3. Guest session with Tom (@bonusfootage), recorded 9 July 2026.

Tom’s rule: if you don’t feel it, neither will they

Cut30 grad Tom on getting comfortable on camera — energy, pacing, and the systems behind the yap.

Same guest — Cohort 22 Zoom 3

Cohort 23, week 2. Guest session with Katie of Pilot Blog, recorded 2 July 2026.

Katie of Pilot Blog: one video away from a different life

Katie of Pilot Blog — bio-as-landing-page, post-vitals SEO, and reframing experts into millions of views.

Cohort 23, week 1. Kickoff recorded 25 June 2026.

Cut30 kickoff: into the deep end of the next 30 days

The Cohort 23 kickoff: content-market fit, the three-part hook, and why the real work happens in Slack.

Cohort 22

Cohort 22, week 4 (guest call). Guest session with Sam (farm hospitality), recorded 4 June 2026.

Sam coined ‘farm hospitality’ — and the internet followed

Sam coined ‘farm hospitality’ and built a business on it — the name-the-movement playbook.

Cohort 22, week 4. Teaching session recorded 4 June 2026.

The coaches’ final week: a hundred days, a hundred videos

The final-week teaching: give the calendar last, make your format yours, build a series, and post every day for seven.

Cohort 22, week 3. Guest session with Tom (@bonusfootage), recorded 28 May 2026.

Tom on repackaging: 3,000 views to 300,000

Cut30 grad Tom returns — plus the coaches on the content funnel and the 3% repackage rule that took one video from 3K to 300K.

Same guest — Cohort 23 Zoom 3

Cohort 22, week 2. Guest session with Kevin of Everyday Better Club, recorded 21 May 2026.

Kevin’s 136K-follower month, one format on repeat

Kevin Vu of Everyday Better Club — how variant volume and trial reels turned one format into 40M views a month.

Cohort 22, week 1. Kickoff recorded 14 May 2026.

Cut30 kickoff: the camera won’t save you, the hook will

Cohort 22 kickoff — the three-part hook, content-market fit, and why the gear isn’t the edge.

Cohort 21

Cohort 21, week 4. Guest session with Sam of Bad Hambres, recorded 22 April 2026.

Sam of Bad Hambres on formats and the series that carries them

Sam of Bad Hambres on finding a signature format, branding a series, and the storytelling engine behind it.

Same guest — Cohort 23 Zoom 4

Cohort 21, week 3. Guest session with Hans Loray, recorded 15 April 2026.

Cohort 18

Cohort 18, week 3. Guest session with Katie Zoo, recorded 12 November 2025.

Katie Zoo on running an army of accounts for Cluely

Katie Zoo — the Cluely UGC playbook and a looser personal-brand method, side by side.

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