The coaches’ live feedback: fix the bio, cut the words, ship the post

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Colin: Yep. We're up.

Alex: Cool. Cool. The one thing I want you to think about here is your bio, specifically how you write it is all about influencing someone to, to follow you. Right. And when you can compare this to something, I want you to compare it to the time you got hit with a meta ad and you landed on a landing page. And that landing page felt like it was not developed for the product that you clicked through to. That happens a lot of times. And so what we want to think about is think about your bio as the landing page that is going to convert the person who watched a video, loved the video, shared it, et cetera, clicked through, and now wants more of your content. That's how we want to be thinking about our profile setup and really the bio. So when we start writing things and we start optimizing our profile, we don't want to get lazy with it. We want to think through it through that lens of, okay, I'm trying to convert as many people as possible, so I have to write to be able to convert them. And so when we think about a good profile, a good profile really answers three questions. The first one being, why should I follow you, a.k.a. what value will you provide? right? You want to cement some kind of value. You want to set some kind of expectation around the content that you're going to be creating. The second one, what makes you different than any other X? Meaning there's going to be other creators that are in a similar category. There's going to be other brands in similar categories, et cetera. What's the thing that makes you extremely unique and basically positions you to be one of one? Then the third is why should I trust you or buy into you. And in this case, it's dependent on like if you're trying to get someone to fall along for your journey, or if you're trying to get them to purchase something and or take some kind of action, you want to solidify either that trust via social proof, or you want to hint at or like be very direct with the story that you're trying to get them to buy into, which we'll go through in a second. So again, when we look at the intersection of what a good bio is, It's these three things put together to be able to optimize and, again, convert the people that watch your videos. One, your value proposition. We're all making content to try to deliver as much value as possible to the person on the other end of it. That value could be entertainment. That value could be education. It spans across a wide variety of things. But at the end of the day, it's some kind of value proposition that you need to be known for and deliver over and over again. And you need to cement that, right? The way you're going to cement it is by cementing your identity, who you are, what you create content around, what you want people to expect from you. And that third part is either A, your story, or B, your social proof. At the intersection of all that is that good bio. And so when I look at it, this is an old bio that I had, but when I was trying to grow my page as fast as possible, this is what I used. it worked very well where that first line content to make smarter marketing decisions if i had a piece of content that went viral i wanted them to read that first line and know okay he's going to be doing more of this right because it's essentially getting almost like an automatic follow if i put a great video out they got a lot of good information from it and then that first line in my bio is telling them that i'm going to continue to do like this is all i'm going to do cool you know what i mean like that that is the goal the second uh line here at the time was training for for the CrossFit games. The reason I had that in there was I was leveraging that to differentiate myself from the other marketers, right? And the other content marketers, et cetera, that are also making marketing content because I was going to share that side of it. It wasn't going to be the majority of my content, but it's a lot easier to remember me as like, oh, the guy who also is training for X versus, yeah, he makes content as well. So you want to find that little angle that you can take, whether that's sharing something from your personal side, your hobbies, et cetera, that, again, makes you much more interesting and puts you in a race of one-on-one. The third part, building a nine-figure media company. I had at the time I was producing more vlogs, and so a lot of it was covering that side of it, building the nine-figure media company and sharing that side of it. And so I wanted people to, again, like buy into that, feel that experience, that same journey with me. And then at the bottom was the CTA. And the CTA for this was I had a lead magnet on the back end. And so that was the, you know, what the link in my bio at the time was. But if we look at, if we take what we just went over and then we look at, okay, what's the bad version of it and the version that the majority of people use? It's typically things like this, you know, and something you're going to hear us talk about and give you feedback on this entire 30 days is, hey, you've got to get more specific. You've got to get more specific with basically everything that you do. You write in a hook, get more specific. You write in your bio, get more specific. And so when we look at this bad version of it, again, it's what the majority of people are going to do. They're going to just put marketing content as their first bullet point just because they talk about marketing. They talk about marketing. But the matter of fact is, if I say marketing content here, you don't know if I'm talking about marketing news. You don't know if I'm talking about sports marketing, right? Like it's such a wide, wide range of topics that I could cover. But the second, like I, and there's no real, I'm not being crystal clear about the value that I'm going to provide on a day-to-day basis. But the second I say content and make smarter marketing decisions, right? Or if I just made, even if I said like content to make smarter or to make better content or better brand content or better, right? Like you just want to add this layer of specificity into that line so they know so you're talking exactly to the person on the other end who wants exactly what you're going to be creating second part or the second bullet point crossfit junkie versus training for crossfit games crossfit junkie is there's no story behind that it's it's almost reading as a hobby versus like having again a story behind something that people can can be a part of the same thing with like entrepreneur and the third bullet point entrepreneur point entrepreneurs is is a very broad and easy term to just put there there's no story behind it it's very different to say like oh i'm trying to do this thing or i'm on day 742 of doing this thing or i'm trying to pursue this this eight or nine figure goal etc adding those layers to these simple bullet to these simple bullet points they make the world of a difference because they it basically communicates the different layers of your profile that that people are going to be able to partake in. And then the last one, all my links versus one link in the bio. This is dependent on, you know, like some of you, if you have partnerships, you're going to have to have multiple links in the bio. But if you're trying to convert as high as possible, having one link in the bio works extremely well. If you have, you know, different offers, et cetera, then, you know, it's, you can always rotate, but, you know, it's typically a different game that you have to play. So the whole goal that we're trying to do here is we're trying to optimize for, quote, unquote, like the discovery funnel, which is basically the behavior behind people following you. So if you look at the image on the left, this is step one. People are going to discover you. A lot of you are going to have viral videos over the next three weeks, videos that get 50,000, 100,000, you know, million views. When you look at those, when you think about what's happening there, it's like somebody that's never seen your face, never seen your profile, is now consuming your content. You show up on their explore page, on their for you page, in their reels tab, et cetera. You made an amazing piece of content. They found it valuable. They're going to click through. And now they're going to scan, right? Like this goes back to the idea of the landing page. They are going to scan your content and make sure that this wasn't basically a fluke, right? Like you just didn't make one banger and the rest of your content is terrible. and the way they're going to be able to understand that the value expectation that you're setting is by your bio. They're going to scan your bio. They're going to look at what you're about. And then they're going to then decide to continue to consume some of your top content or your other content to see if it supports that and then follow and then end up following you and then or not following you. And that step in the middle, like step two of really telling the person who you are and what to expect from you is such a key factor in all of this. And so, you know, we'll touch on the homework in a bit, but a lot of the homework is going to be optimizing your profile. And I hate to use that buzzword or marketing term, but like that is what we're trying to do here. We're trying to make it and create it in a way that when you do have a video that gets 100,000 followers or sorry, 100,000 views, you're getting 1,000 followers, 2,000 followers from that, if not more. Like we want you to be converting as much as possible. And so another thing that you'll see within the course, and you'll get a link to this is in Kajabi, there's a link to a Notion page that has 50 different bios, probably 40 to 50 different bios that you could skim through, run through. Those bios are from either brands and or creators and all examples and good kind of playbooks for what you should write and how you should write it. So definitely take a look at that. We'll discuss the homework in a bit, but take this part seriously. You don't want a video to get 250,000 views and your bio literally is like cat mom. That's the last thing that you want to have happen here.

Oren: Unless the video is about being a cat mom, just to play devil's advocate.

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Colin: Yep. We're up.

Alex: Cool. Cool. The one thing I want you to think about here is your bio, specifically how you write it is all about influencing someone to, to follow you. Right. And when you can compare this to something, I want you to compare it to the time you got hit with a meta ad and you landed on a landing page. And that landing page felt like it was not developed for the product that you clicked through to. That happens a lot of times. And so what we want to think about is think about your bio as the landing page that is going to convert the person who watched a video, loved the video, shared it, et cetera, clicked through, and now wants more of your content. That's how we want to be thinking about our profile setup and really the bio. So when we start writing things and we start optimizing our profile, we don't want to get lazy with it. We want to think through it through that lens of, okay, I'm trying to convert as many people as possible, so I have to write to be able to convert them. And so when we think about a good profile, a good profile really answers three questions. The first one being, why should I follow you, a.k.a. what value will you provide? right? You want to cement some kind of value. You want to set some kind of expectation around the content that you're going to be creating. The second one, what makes you different than any other X? Meaning there's going to be other creators that are in a similar category. There's going to be other brands in similar categories, et cetera. What's the thing that makes you extremely unique and basically positions you to be one of one? Then the third is why should I trust you or buy into you. And in this case, it's dependent on like if you're trying to get someone to fall along for your journey, or if you're trying to get them to purchase something and or take some kind of action, you want to solidify either that trust via social proof, or you want to hint at or like be very direct with the story that you're trying to get them to buy into, which we'll go through in a second. So again, when we look at the intersection of what a good bio is, It's these three things put together to be able to optimize and, again, convert the people that watch your videos. One, your value proposition. We're all making content to try to deliver as much value as possible to the person on the other end of it. That value could be entertainment. That value could be education. It spans across a wide variety of things. But at the end of the day, it's some kind of value proposition that you need to be known for and deliver over and over again. And you need to cement that, right? The way you're going to cement it is by cementing your identity, who you are, what you create content around, what you want people to expect from you. And that third part is either A, your story, or B, your social proof. At the intersection of all that is that good bio. And so when I look at it, this is an old bio that I had, but when I was trying to grow my page as fast as possible, this is what I used. it worked very well where that first line content to make smarter marketing decisions if i had a piece of content that went viral i wanted them to read that first line and know okay he's going to be doing more of this right because it's essentially getting almost like an automatic follow if i put a great video out they got a lot of good information from it and then that first line in my bio is telling them that i'm going to continue to do like this is all i'm going to do cool you know what i mean like that that is the goal the second uh line here at the time was training for for the CrossFit games. The reason I had that in there was I was leveraging that to differentiate myself from the other marketers, right? And the other content marketers, et cetera, that are also making marketing content because I was going to share that side of it. It wasn't going to be the majority of my content, but it's a lot easier to remember me as like, oh, the guy who also is training for X versus, yeah, he makes content as well. So you want to find that little angle that you can take, whether that's sharing something from your personal side, your hobbies, et cetera, that, again, makes you much more interesting and puts you in a race of one-on-one. The third part, building a nine-figure media company. I had at the time I was producing more vlogs, and so a lot of it was covering that side of it, building the nine-figure media company and sharing that side of it. And so I wanted people to, again, like buy into that, feel that experience, that same journey with me. And then at the bottom was the CTA. And the CTA for this was I had a lead magnet on the back end. And so that was the, you know, what the link in my bio at the time was. But if we look at, if we take what we just went over and then we look at, okay, what's the bad version of it and the version that the majority of people use? It's typically things like this, you know, and something you're going to hear us talk about and give you feedback on this entire 30 days is, hey, you've got to get more specific. You've got to get more specific with basically everything that you do. You write in a hook, get more specific. You write in your bio, get more specific. And so when we look at this bad version of it, again, it's what the majority of people are going to do. They're going to just put marketing content as their first bullet point just because they talk about marketing. They talk about marketing. But the matter of fact is, if I say marketing content here, you don't know if I'm talking about marketing news. You don't know if I'm talking about sports marketing, right? Like it's such a wide, wide range of topics that I could cover. But the second, like I, and there's no real, I'm not being crystal clear about the value that I'm going to provide on a day-to-day basis. But the second I say content and make smarter marketing decisions, right? Or if I just made, even if I said like content to make smarter or to make better content or better brand content or better, right? Like you just want to add this layer of specificity into that line so they know so you're talking exactly to the person on the other end who wants exactly what you're going to be creating second part or the second bullet point crossfit junkie versus training for crossfit games crossfit junkie is there's no story behind that it's it's almost reading as a hobby versus like having again a story behind something that people can can be a part of the same thing with like entrepreneur and the third bullet point entrepreneur point entrepreneurs is is a very broad and easy term to just put there there's no story behind it it's very different to say like oh i'm trying to do this thing or i'm on day 742 of doing this thing or i'm trying to pursue this this eight or nine figure goal etc adding those layers to these simple bullet to these simple bullet points they make the world of a difference because they it basically communicates the different layers of your profile that that people are going to be able to partake in. And then the last one, all my links versus one link in the bio. This is dependent on, you know, like some of you, if you have partnerships, you're going to have to have multiple links in the bio. But if you're trying to convert as high as possible, having one link in the bio works extremely well. If you have, you know, different offers, et cetera, then, you know, it's, you can always rotate, but, you know, it's typically a different game that you have to play. So the whole goal that we're trying to do here is we're trying to optimize for, quote, unquote, like the discovery funnel, which is basically the behavior behind people following you. So if you look at the image on the left, this is step one. People are going to discover you. A lot of you are going to have viral videos over the next three weeks, videos that get 50,000, 100,000, you know, million views. When you look at those, when you think about what's happening there, it's like somebody that's never seen your face, never seen your profile, is now consuming your content. You show up on their explore page, on their for you page, in their reels tab, et cetera. You made an amazing piece of content. They found it valuable. They're going to click through. And now they're going to scan, right? Like this goes back to the idea of the landing page. They are going to scan your content and make sure that this wasn't basically a fluke, right? Like you just didn't make one banger and the rest of your content is terrible. and the way they're going to be able to understand that the value expectation that you're setting is by your bio. They're going to scan your bio. They're going to look at what you're about. And then they're going to then decide to continue to consume some of your top content or your other content to see if it supports that and then follow and then end up following you and then or not following you. And that step in the middle, like step two of really telling the person who you are and what to expect from you is such a key factor in all of this. And so, you know, we'll touch on the homework in a bit, but a lot of the homework is going to be optimizing your profile. And I hate to use that buzzword or marketing term, but like that is what we're trying to do here. We're trying to make it and create it in a way that when you do have a video that gets 100,000 followers or sorry, 100,000 views, you're getting 1,000 followers, 2,000 followers from that, if not more. Like we want you to be converting as much as possible. And so another thing that you'll see within the course, and you'll get a link to this is in Kajabi, there's a link to a Notion page that has 50 different bios, probably 40 to 50 different bios that you could skim through, run through. Those bios are from either brands and or creators and all examples and good kind of playbooks for what you should write and how you should write it. So definitely take a look at that. We'll discuss the homework in a bit, but take this part seriously. You don't want a video to get 250,000 views and your bio literally is like cat mom. That's the last thing that you want to have happen here.

Oren: Unless the video is about being a cat mom, just to play devil's advocate.

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Alex: Yeah, exactly. But that is the spiel on bios and profiles.

Colin: All right. About to jump into post vitals. let me share my own here cool um so like i said there are big key pieces of this when you sit down to make a video surely at some point you will forget a painfully obvious one of them we've all done it my very first actual i haven't told this story about my very first video that i made ever period I had to record three times because I didn't have a mic plugged in the first two times actually I spent like 10 hours of my life on that video it was incredible not a good way so we're going to run through these please throw any questions in the chat as we do around them but I think we're going to cover it all this is what we're looking at when we're looking at a video okay we've got the title captions description hashtags audio location mentions and tags first and foremost the title on your video, if played correctly, can serve as the cover image or thumbnail for your video on your profile. I would highly recommend doing this so that you don't need to go and create a graphic to then set a static image as such. Okay. So your, your title doubles as this below that typically in the middle of the screen. If you're doing talking head where your, your torso is higher up on the screen right below your chin or on your chest is a good location. You have your captions. This is pretty self-explanatory. A lot of times for my videos, I am not putting up my captions while I have the title on the screen. That's also because generally speaking, these things are redundant and I want somebody to be able to focus on what they're reading as they're watching. Again, pretty straightforward. Then we have the description. SEO on these platforms, particularly on TikTok is very, very real. It's doing a lot of reading from what's happening on your screen, from what's being said in your video, but the description obviously helps that cause as well. TikTok is going to let you do up to 2000 words. Don't worry about that. Get a couple of sentences, make sure to hit relevant keywords to your topic. Something I always mention here is if I'm doing a video about a golf factory, I could probably get away without saying the word golf, right? If I'm saying a factory for polos, I pretty much always am going to get the word golf in there, get polos in there, get the word factory in there instead of manufacturer, something that people are actually searching for when they're looking for related content. Don't overthink it. A couple of sentences is good. Descriptions, excuse me, hashtags, probably one of the greatest myths in all of content land. I think it's reasonable to say hashtags do not matter. That being said, you might as well throw a couple hashtags in there. All of these things serve as signals to the algo for who to show your stuff to, right? So if you're doing this, stuff like FYP or mega broad hashtags are not going to do you any favors. If there's a couple that are small and medium size that make a lot of sense for your video, it's no harm, no foul, and you might as well toss them in there. Do not overthink this. If you find yourself posting in Q&A, what hashtags should I use, I mean, by all means, ask any question you want, but you're overthinking it. Just find a couple that are relevant. Find a couple that are big creators that are big in your space or using, throw them in there and move it along. This is not going to change the outcome on any videos. Audio. Hang on. Let me make sure I let everybody in here. My bad. Thought I saw somebody joining. Audio. So some videos are just using your native audio. Some are using trending stuff. Anytime that you are using actual music and you can tag that audio in platform, again, as another signal for the algo to understand what your video is about, who might like your video, do it natively in the app. If you're doing a detailed edit to, I'm not feeling sharp enough this evening to mention something. If you're doing a detailed edit to Lil Wayne's Fireman and you got cuts on beat and everything, I would export that, bring it in, add Lil Wayne's Fireman to the video in Instagram or in TikTok, and then take the video, take the volume down to zero just to add that meta information for the platform. Again, it's probably going to pick it up anyway. There's just another way to make sure that it does. And if we haven't covered it enough, all of these things, including the song, are little hints to the algo about what might be in your video and who might like watching your video, who it should try showing it to. Next, we have mentions and tags. These are pretty self-explanatory, but they're slightly different on platforms. On TikTok, you just have mentions. This is literally the username is in the copy of your description, right? It's in line. on Instagram, you can do that, or you can add a tag, which just tags them in the post, even if you don't literally mention them in it. In either case, you should only do this with an account that is like truly organic. If your video is about another account, it's about a brand, it's about something else like this. It makes sense and it is organic to tag that account. Do not just tag 20 accounts of people that you want to see your video and spam their mentions with it. That is not helpful. When you do something intentional and meaningful, again, it's another little sliver for the algo to try and understand and push your video to. Our last one here is location. Location is a fun one. If you are doing local content, tag it like crazy. You can tag the neighborhood, you can tag the city, whatever works. Do not miss it. Again, it will pick it up without the tag, but do the tagging. If you are making content about a location, right? I'm sitting in Portland, but I'm making content about my trip to Paris. I could tag Paris. I could tag the cheese shop in Paris that I bought the knife at. I'm referencing a very obscure video from deep in our old references. But do not tag in organically, right? Again, do not spam your location. Use all of these things organically so the algo can make the most of them. All right, moving on from post vitals. And I just can't reiterate enough. You will screw up and totally forget captions. Don't sweat it. But come back and think of this like a checklist every time you go live just to make sure you've got the basics. All right. Next up, as we get into this and as we make more videos, we have a very common piece of feedback that we're going to cover right now. Notes on words, right? I would think of short form as efficient communication. What I want us to think about when we're writing these scripts, recording these yaps is efficiency. Okay. When you write a script, especially if you're new to this, you'll be able to write a video script, pull it up and delete 30 to 40% of the words and have the exact same video. It'll be very disappointing. It'll be confusing for a lot of us, right? The exact same video coming out the other end. And that is a very good exercise. I still do that on videos. Okay. It's going to depend on your delivery and everybody's different. For me, 130 words is around a 40 second video, which is what I'm going for a lot of the time. If you sit down and write a 250 word script, that is way too long, right? Here's an example of how we cut a script down without losing any context or any meaning. This is a real script from somebody in Cut30 long ago. All right, the before. This is my Black Friday ads playbook as someone who spent $100 million with Meta. The three most important parts of the playbook are your offer, your creative, and your landing pages. All right? If we go and cut this down, we end with, I've spent $100 million on Meta. Here's my Black Friday playbook. Let's talk offer, creative, and landing pages. That is the exact same statement. It is a little bit more than half of the words. It is exactly the same. We lost nothing, right? It is extremely efficient. In terms of what we actually did here, ads is implied by anyone who knows what you're talking about with Metaspend knows that you're talking about ads. You don't need to say the word redundant over and over again. When you introduce that you're talking about a playbook, you don't need to mention that again. And that's a lot of words, two syllables. And then introducing the three things as important is a waste of air because, of course, why would we be using them in our hook? Why would we be making a video about them if they weren't important, right? And then literally the word you're like, you just don't need to say it every time. Right. And in slimming this down like this, we literally have the same statement with half the words. If you take this approach to your scripts before you record, you will be shocked by how much punchier the videos end up being. On that note, we're going to hit homework. Oren's going to show you a couple of examples of the video formats that we're doing in the homework. And then we're going to just going to open up workshopping with some videos that we've already selected. All right. Week two homework. First and foremost, optimize your profile. Alex mentioned there is a Notion library of a ton of good examples, whether your brand, personal brand or somewhere in between. There's a lot of examples there. It is linked in the course content. It is an external Notion page, but it's linked in the content. So you're not like looking for Notion access or anything. All right. Optimize your bio and then post it in your track channel. Get some feedback. See what other people think, so on and so forth. We'll get feedback on everybody that shares their new bio. I especially it's especially useful to show your old one as well, just so we can understand where you came from. Homework number two is to start shipping. We want to see a minimum of three videos this week. Critically, there is no more uploading. So there's no more uploading for feedback before. We are only shipping videos. We're posting videos this week, getting feedback, taking that and iterating on the next ones. And our videos this week, at least two of those three are going to be, one's a 10 shot, one's a graphic yap. Orin's going to go through those. But first, the last point on here is important. It is time if you are not already to start engaging with each other, right? If any of you are familiar with the concept of an engagement pod. That's not what this is. But if you go into video sharing, throw your video up there for feedback and dive in and see what your other people are working on. Click on their videos, go hit a like, go hit a comment, right? All of this is about momentum. And whether it's your first thousand views or the first thousand followers, those are the hardest. And you guys all have a huge advantage being doing this with a bunch of other people that you can jump in the mix with and get those interactions, get that engagement going, so on and so forth. thank you for sharing that link in the comments there um or and you want to show us some 10 shots and uh and graphic gaps let's go

Oren: all right brad brad brad uh all right we're gonna pop into it i want to talk about the homework here this week one quick note about this uh that that's important is that we structure cut 30 very specifically so you learned one shots the first week and now you're gonna learn 10 shots we did yaps the first week now we're gonna do graphic gaps stuff builds on each other. And if you're worried about like strategy and what do I do and top of funnel and pillars and all that, we begin to hit that next week and the week after once you've tapped into some of these basics. So that's all coming. So this week we're going to build on what we did last week. Let me share my screen. And we are going to start with 10 shots. So you see the concept of a one-shot that is self-explanatory one-shot. But how do you make those more dynamic? Instead of having one shot you have multiple you cut up multiple things and so before I play one I want to give some quick call outs here for a 10 shot video we're still looking at the same rough time range I would not make these longer than maybe 12 seconds we'd be really shooting for that 5 second to 12 second zone and just using more shots I would say kind of a minimum of 5 shoot for 10 and then you're looking now importantly you don't just need to have one idea in them you know on a one shot you basically get that one wall of text you can still do that on a 10 shot and just have more behind it, but you could also put basically two pieces of text where you have a lead and an answer. So an example of that is a travel video I did in Florence. So POV, instead of traveling to Florence, I'm sorry, instead of buying luxury, you travel and do it yourself. And then I list out a bunch of links that people can say at the end of the video. So I've got about 10 shots behind it here. And those two-part videos where you introduce your concept, you show some cool footage, you wait, and then you give people a resolution works super well because it catches attention, it keeps them hooked visually, and then it gives them something to save. This is how I want you to think about your content. How do I hook with something? And then how do I make it valuable enough that they save it or share it on the end? Alex has a few of these styles as well, where he talks about like doing like brand social content like this. You could do the same thing if you're, you know, doing work in your office or you're at a client site and you're giving them tips for Google ads or accounting or whatever that is. You can use that here and get some good So that is a 10 shot. But importantly, we also want to talk about graphic yaps. So the yap, you may have noticed, it's a little hard to keep attention when you're just talking. We want you to give it a shot so you can see that it's a challenge. You can see what works and doesn't. But the format that we do the best with in Cut30 and the most people succeed with is this graphic yap where you are talking and a lot of people are just talking on an iPhone like we did in the yap, but you put graphics on screen. And we have a few styles. This is Jules. She is a Cut30 grad. She makes a lot of content about living in Indonesia and she does what we call a chaotic graphic yap. And we will post links to all of these in Slack. But all she's doing is she's putting graphics over while she talks. They're over her face. There's no design. It doesn't matter. She's telling a compelling story. And it just happens to be you can also follow along with a graphic. A good rule of thumb for this is maybe one graphic for roughly every two to three seconds of the video. Just allows you to have a flow that goes along with it. And this is the easiest one to do is just put it on screen. Another Cup 30 grad who did a slightly more organized one is Miko. So in this you will see he has positioned himself to give space above his head to put his graph here and the graphic above there. I highly recommend this, especially if you watch that first video and you're type A and you're like, Jesus, I can't watch that. Then get yourself organized. Literally plan how you frame. know you're going to put your captions above your head and you leave a space for images. And so in this video, he's flipped through images as he goes through and is able to tell stories. So here he's telling the story about the course, uh, beer and their history of bootlegging. This is an awesome format. He is that they're just pulling graphics from Pinterest, Google, Cosmos, stuff like that. Uh, if you're doing content for a brand, you may have a lot of your own content on there. Uh, if you want to have your royalty free stock from places like Unsplash, uh, there's like a lot of places you can pull graphic stuff from when I'm doing brand I pay for photos from places like Death to Stock and Envato. Any questions you have about that, you can throw it in Q and A. But most people are just pulling from Google and Pinterest. A third style, actually, you know, another, this is another, another cutthroat guy to do a similar where she's kind of giving the space above her head to be able to walk through it and do it kind of for her account as well. She has a little more of a full body. We will put these examples in there, copy the framing of these examples for these, these graphic apps, and you will find it really easy to be able to, to put it together. And she's doing a combination, right? She had a full screen, a half screen. And if you want to go more produced, this is the style that I do now for a lot of videos as well. This is my video from today where I'm doing a full screen image because I just like how it looks to do a full screen image. It takes some more time. We do these in Canva. Just keep dragging images to make sure they're fully resized to a canvas and then put them over it. So if you do want to get a little bit more produced and expressive, the full screen is another style you can do as well. If you do have a background in visuals or you really like cool design, this is an opportunity to flex. My friend Sam does this and she's doing like cool overlays. She's putting a lot of time into these edits. You don't have to do that by any means. But if you do, you're excited by that kind of stuff. You're creative and you like it. Feel free to flex and do something cool. This is a great style for it. But what we want you to do this week is to try that graphic yap format. We have a bunch of examples. You can use the same hooks you will do for yaps. I will post stuff in there tonight. You have even more options. We'll share some others throughout the week. You can find some in video database that Colin shared. But basically say, how am I going to tell the story? And if I'm doing a minute-long story, I'm going to get 20 images or so that I'm going to put over it. You're going to be doing that as your other homework this week. And then for your third video, you can do, again, much like your copy work, whatever it is that you want to hit. And so without further ado, I think we can get into some examples and Q&A. So we're going to start with a couple that we've pulled from the wins that we want to shout out and review. And then as we get rolling here, if you got a video you want us to talk about live and direct, throw it in the chat. Alex, you got?

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Alex: Yeah, exactly. But that is the spiel on bios and profiles.

Colin: All right. About to jump into post vitals. let me share my own here cool um so like i said there are big key pieces of this when you sit down to make a video surely at some point you will forget a painfully obvious one of them we've all done it my very first actual i haven't told this story about my very first video that i made ever period I had to record three times because I didn't have a mic plugged in the first two times actually I spent like 10 hours of my life on that video it was incredible not a good way so we're going to run through these please throw any questions in the chat as we do around them but I think we're going to cover it all this is what we're looking at when we're looking at a video okay we've got the title captions description hashtags audio location mentions and tags first and foremost the title on your video, if played correctly, can serve as the cover image or thumbnail for your video on your profile. I would highly recommend doing this so that you don't need to go and create a graphic to then set a static image as such. Okay. So your, your title doubles as this below that typically in the middle of the screen. If you're doing talking head where your, your torso is higher up on the screen right below your chin or on your chest is a good location. You have your captions. This is pretty self-explanatory. A lot of times for my videos, I am not putting up my captions while I have the title on the screen. That's also because generally speaking, these things are redundant and I want somebody to be able to focus on what they're reading as they're watching. Again, pretty straightforward. Then we have the description. SEO on these platforms, particularly on TikTok is very, very real. It's doing a lot of reading from what's happening on your screen, from what's being said in your video, but the description obviously helps that cause as well. TikTok is going to let you do up to 2000 words. Don't worry about that. Get a couple of sentences, make sure to hit relevant keywords to your topic. Something I always mention here is if I'm doing a video about a golf factory, I could probably get away without saying the word golf, right? If I'm saying a factory for polos, I pretty much always am going to get the word golf in there, get polos in there, get the word factory in there instead of manufacturer, something that people are actually searching for when they're looking for related content. Don't overthink it. A couple of sentences is good. Descriptions, excuse me, hashtags, probably one of the greatest myths in all of content land. I think it's reasonable to say hashtags do not matter. That being said, you might as well throw a couple hashtags in there. All of these things serve as signals to the algo for who to show your stuff to, right? So if you're doing this, stuff like FYP or mega broad hashtags are not going to do you any favors. If there's a couple that are small and medium size that make a lot of sense for your video, it's no harm, no foul, and you might as well toss them in there. Do not overthink this. If you find yourself posting in Q&A, what hashtags should I use, I mean, by all means, ask any question you want, but you're overthinking it. Just find a couple that are relevant. Find a couple that are big creators that are big in your space or using, throw them in there and move it along. This is not going to change the outcome on any videos. Audio. Hang on. Let me make sure I let everybody in here. My bad. Thought I saw somebody joining. Audio. So some videos are just using your native audio. Some are using trending stuff. Anytime that you are using actual music and you can tag that audio in platform, again, as another signal for the algo to understand what your video is about, who might like your video, do it natively in the app. If you're doing a detailed edit to, I'm not feeling sharp enough this evening to mention something. If you're doing a detailed edit to Lil Wayne's Fireman and you got cuts on beat and everything, I would export that, bring it in, add Lil Wayne's Fireman to the video in Instagram or in TikTok, and then take the video, take the volume down to zero just to add that meta information for the platform. Again, it's probably going to pick it up anyway. There's just another way to make sure that it does. And if we haven't covered it enough, all of these things, including the song, are little hints to the algo about what might be in your video and who might like watching your video, who it should try showing it to. Next, we have mentions and tags. These are pretty self-explanatory, but they're slightly different on platforms. On TikTok, you just have mentions. This is literally the username is in the copy of your description, right? It's in line. on Instagram, you can do that, or you can add a tag, which just tags them in the post, even if you don't literally mention them in it. In either case, you should only do this with an account that is like truly organic. If your video is about another account, it's about a brand, it's about something else like this. It makes sense and it is organic to tag that account. Do not just tag 20 accounts of people that you want to see your video and spam their mentions with it. That is not helpful. When you do something intentional and meaningful, again, it's another little sliver for the algo to try and understand and push your video to. Our last one here is location. Location is a fun one. If you are doing local content, tag it like crazy. You can tag the neighborhood, you can tag the city, whatever works. Do not miss it. Again, it will pick it up without the tag, but do the tagging. If you are making content about a location, right? I'm sitting in Portland, but I'm making content about my trip to Paris. I could tag Paris. I could tag the cheese shop in Paris that I bought the knife at. I'm referencing a very obscure video from deep in our old references. But do not tag in organically, right? Again, do not spam your location. Use all of these things organically so the algo can make the most of them. All right, moving on from post vitals. And I just can't reiterate enough. You will screw up and totally forget captions. Don't sweat it. But come back and think of this like a checklist every time you go live just to make sure you've got the basics. All right. Next up, as we get into this and as we make more videos, we have a very common piece of feedback that we're going to cover right now. Notes on words, right? I would think of short form as efficient communication. What I want us to think about when we're writing these scripts, recording these yaps is efficiency. Okay. When you write a script, especially if you're new to this, you'll be able to write a video script, pull it up and delete 30 to 40% of the words and have the exact same video. It'll be very disappointing. It'll be confusing for a lot of us, right? The exact same video coming out the other end. And that is a very good exercise. I still do that on videos. Okay. It's going to depend on your delivery and everybody's different. For me, 130 words is around a 40 second video, which is what I'm going for a lot of the time. If you sit down and write a 250 word script, that is way too long, right? Here's an example of how we cut a script down without losing any context or any meaning. This is a real script from somebody in Cut30 long ago. All right, the before. This is my Black Friday ads playbook as someone who spent $100 million with Meta. The three most important parts of the playbook are your offer, your creative, and your landing pages. All right? If we go and cut this down, we end with, I've spent $100 million on Meta. Here's my Black Friday playbook. Let's talk offer, creative, and landing pages. That is the exact same statement. It is a little bit more than half of the words. It is exactly the same. We lost nothing, right? It is extremely efficient. In terms of what we actually did here, ads is implied by anyone who knows what you're talking about with Metaspend knows that you're talking about ads. You don't need to say the word redundant over and over again. When you introduce that you're talking about a playbook, you don't need to mention that again. And that's a lot of words, two syllables. And then introducing the three things as important is a waste of air because, of course, why would we be using them in our hook? Why would we be making a video about them if they weren't important, right? And then literally the word you're like, you just don't need to say it every time. Right. And in slimming this down like this, we literally have the same statement with half the words. If you take this approach to your scripts before you record, you will be shocked by how much punchier the videos end up being. On that note, we're going to hit homework. Oren's going to show you a couple of examples of the video formats that we're doing in the homework. And then we're going to just going to open up workshopping with some videos that we've already selected. All right. Week two homework. First and foremost, optimize your profile. Alex mentioned there is a Notion library of a ton of good examples, whether your brand, personal brand or somewhere in between. There's a lot of examples there. It is linked in the course content. It is an external Notion page, but it's linked in the content. So you're not like looking for Notion access or anything. All right. Optimize your bio and then post it in your track channel. Get some feedback. See what other people think, so on and so forth. We'll get feedback on everybody that shares their new bio. I especially it's especially useful to show your old one as well, just so we can understand where you came from. Homework number two is to start shipping. We want to see a minimum of three videos this week. Critically, there is no more uploading. So there's no more uploading for feedback before. We are only shipping videos. We're posting videos this week, getting feedback, taking that and iterating on the next ones. And our videos this week, at least two of those three are going to be, one's a 10 shot, one's a graphic yap. Orin's going to go through those. But first, the last point on here is important. It is time if you are not already to start engaging with each other, right? If any of you are familiar with the concept of an engagement pod. That's not what this is. But if you go into video sharing, throw your video up there for feedback and dive in and see what your other people are working on. Click on their videos, go hit a like, go hit a comment, right? All of this is about momentum. And whether it's your first thousand views or the first thousand followers, those are the hardest. And you guys all have a huge advantage being doing this with a bunch of other people that you can jump in the mix with and get those interactions, get that engagement going, so on and so forth. thank you for sharing that link in the comments there um or and you want to show us some 10 shots and uh and graphic gaps let's go

Oren: all right brad brad brad uh all right we're gonna pop into it i want to talk about the homework here this week one quick note about this uh that that's important is that we structure cut 30 very specifically so you learned one shots the first week and now you're gonna learn 10 shots we did yaps the first week now we're gonna do graphic gaps stuff builds on each other. And if you're worried about like strategy and what do I do and top of funnel and pillars and all that, we begin to hit that next week and the week after once you've tapped into some of these basics. So that's all coming. So this week we're going to build on what we did last week. Let me share my screen. And we are going to start with 10 shots. So you see the concept of a one-shot that is self-explanatory one-shot. But how do you make those more dynamic? Instead of having one shot you have multiple you cut up multiple things and so before I play one I want to give some quick call outs here for a 10 shot video we're still looking at the same rough time range I would not make these longer than maybe 12 seconds we'd be really shooting for that 5 second to 12 second zone and just using more shots I would say kind of a minimum of 5 shoot for 10 and then you're looking now importantly you don't just need to have one idea in them you know on a one shot you basically get that one wall of text you can still do that on a 10 shot and just have more behind it, but you could also put basically two pieces of text where you have a lead and an answer. So an example of that is a travel video I did in Florence. So POV, instead of traveling to Florence, I'm sorry, instead of buying luxury, you travel and do it yourself. And then I list out a bunch of links that people can say at the end of the video. So I've got about 10 shots behind it here. And those two-part videos where you introduce your concept, you show some cool footage, you wait, and then you give people a resolution works super well because it catches attention, it keeps them hooked visually, and then it gives them something to save. This is how I want you to think about your content. How do I hook with something? And then how do I make it valuable enough that they save it or share it on the end? Alex has a few of these styles as well, where he talks about like doing like brand social content like this. You could do the same thing if you're, you know, doing work in your office or you're at a client site and you're giving them tips for Google ads or accounting or whatever that is. You can use that here and get some good So that is a 10 shot. But importantly, we also want to talk about graphic yaps. So the yap, you may have noticed, it's a little hard to keep attention when you're just talking. We want you to give it a shot so you can see that it's a challenge. You can see what works and doesn't. But the format that we do the best with in Cut30 and the most people succeed with is this graphic yap where you are talking and a lot of people are just talking on an iPhone like we did in the yap, but you put graphics on screen. And we have a few styles. This is Jules. She is a Cut30 grad. She makes a lot of content about living in Indonesia and she does what we call a chaotic graphic yap. And we will post links to all of these in Slack. But all she's doing is she's putting graphics over while she talks. They're over her face. There's no design. It doesn't matter. She's telling a compelling story. And it just happens to be you can also follow along with a graphic. A good rule of thumb for this is maybe one graphic for roughly every two to three seconds of the video. Just allows you to have a flow that goes along with it. And this is the easiest one to do is just put it on screen. Another Cup 30 grad who did a slightly more organized one is Miko. So in this you will see he has positioned himself to give space above his head to put his graph here and the graphic above there. I highly recommend this, especially if you watch that first video and you're type A and you're like, Jesus, I can't watch that. Then get yourself organized. Literally plan how you frame. know you're going to put your captions above your head and you leave a space for images. And so in this video, he's flipped through images as he goes through and is able to tell stories. So here he's telling the story about the course, uh, beer and their history of bootlegging. This is an awesome format. He is that they're just pulling graphics from Pinterest, Google, Cosmos, stuff like that. Uh, if you're doing content for a brand, you may have a lot of your own content on there. Uh, if you want to have your royalty free stock from places like Unsplash, uh, there's like a lot of places you can pull graphic stuff from when I'm doing brand I pay for photos from places like Death to Stock and Envato. Any questions you have about that, you can throw it in Q and A. But most people are just pulling from Google and Pinterest. A third style, actually, you know, another, this is another, another cutthroat guy to do a similar where she's kind of giving the space above her head to be able to walk through it and do it kind of for her account as well. She has a little more of a full body. We will put these examples in there, copy the framing of these examples for these, these graphic apps, and you will find it really easy to be able to, to put it together. And she's doing a combination, right? She had a full screen, a half screen. And if you want to go more produced, this is the style that I do now for a lot of videos as well. This is my video from today where I'm doing a full screen image because I just like how it looks to do a full screen image. It takes some more time. We do these in Canva. Just keep dragging images to make sure they're fully resized to a canvas and then put them over it. So if you do want to get a little bit more produced and expressive, the full screen is another style you can do as well. If you do have a background in visuals or you really like cool design, this is an opportunity to flex. My friend Sam does this and she's doing like cool overlays. She's putting a lot of time into these edits. You don't have to do that by any means. But if you do, you're excited by that kind of stuff. You're creative and you like it. Feel free to flex and do something cool. This is a great style for it. But what we want you to do this week is to try that graphic yap format. We have a bunch of examples. You can use the same hooks you will do for yaps. I will post stuff in there tonight. You have even more options. We'll share some others throughout the week. You can find some in video database that Colin shared. But basically say, how am I going to tell the story? And if I'm doing a minute-long story, I'm going to get 20 images or so that I'm going to put over it. You're going to be doing that as your other homework this week. And then for your third video, you can do, again, much like your copy work, whatever it is that you want to hit. And so without further ado, I think we can get into some examples and Q&A. So we're going to start with a couple that we've pulled from the wins that we want to shout out and review. And then as we get rolling here, if you got a video you want us to talk about live and direct, throw it in the chat. Alex, you got?

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Colin: All right. About to jump into post vitals. let me share my own here cool um so like i said there are big key pieces of this when you sit down to make a video surely at some point you will forget a painfully obvious one of them we've all done it my very first actual i haven't told this story about my very first video that i made ever period I had to record three times because I didn't have a mic plugged in the first two times actually I spent like 10 hours of my life on that video it was incredible not a good way so we're going to run through these please throw any questions in the chat as we do around them but I think we're going to cover it all this is what we're looking at when we're looking at a video okay we've got the title captions description hashtags audio location mentions and tags first and foremost the title on your video, if played correctly, can serve as the cover image or thumbnail for your video on your profile. I would highly recommend doing this so that you don't need to go and create a graphic to then set a static image as such. Okay. So your, your title doubles as this below that typically in the middle of the screen. If you're doing talking head where your, your torso is higher up on the screen right below your chin or on your chest is a good location. You have your captions. This is pretty self-explanatory. A lot of times for my videos, I am not putting up my captions while I have the title on the screen. That's also because generally speaking, these things are redundant and I want somebody to be able to focus on what they're reading as they're watching. Again, pretty straightforward. Then we have the description. SEO on these platforms, particularly on TikTok is very, very real. It's doing a lot of reading from what's happening on your screen, from what's being said in your video, but the description obviously helps that cause as well. TikTok is going to let you do up to 2000 words. Don't worry about that. Get a couple of sentences, make sure to hit relevant keywords to your topic. Something I always mention here is if I'm doing a video about a golf factory, I could probably get away without saying the word golf, right? If I'm saying a factory for polos, I pretty much always am going to get the word golf in there, get polos in there, get the word factory in there instead of manufacturer, something that people are actually searching for when they're looking for related content. Don't overthink it. A couple of sentences is good. Descriptions, excuse me, hashtags, probably one of the greatest myths in all of content land. I think it's reasonable to say hashtags do not matter. That being said, you might as well throw a couple hashtags in there. All of these things serve as signals to the algo for who to show your stuff to, right? So if you're doing this, stuff like FYP or mega broad hashtags are not going to do you any favors. If there's a couple that are small and medium size that make a lot of sense for your video, it's no harm, no foul, and you might as well toss them in there. Do not overthink this. If you find yourself posting in Q&A, what hashtags should I use, I mean, by all means, ask any question you want, but you're overthinking it. Just find a couple that are relevant. Find a couple that are big creators that are big in your space or using, throw them in there and move it along. This is not going to change the outcome on any videos. Audio. Hang on. Let me make sure I let everybody in here. My bad. Thought I saw somebody joining. Audio. So some videos are just using your native audio. Some are using trending stuff. Anytime that you are using actual music and you can tag that audio in platform, again, as another signal for the algo to understand what your video is about, who might like your video, do it natively in the app. If you're doing a detailed edit to, I'm not feeling sharp enough this evening to mention something. If you're doing a detailed edit to Lil Wayne's Fireman and you got cuts on beat and everything, I would export that, bring it in, add Lil Wayne's Fireman to the video in Instagram or in TikTok, and then take the video, take the volume down to zero just to add that meta information for the platform. Again, it's probably going to pick it up anyway. There's just another way to make sure that it does. And if we haven't covered it enough, all of these things, including the song, are little hints to the algo about what might be in your video and who might like watching your video, who it should try showing it to. Next, we have mentions and tags. These are pretty self-explanatory, but they're slightly different on platforms. On TikTok, you just have mentions. This is literally the username is in the copy of your description, right? It's in line. on Instagram, you can do that, or you can add a tag, which just tags them in the post, even if you don't literally mention them in it. In either case, you should only do this with an account that is like truly organic. If your video is about another account, it's about a brand, it's about something else like this. It makes sense and it is organic to tag that account. Do not just tag 20 accounts of people that you want to see your video and spam their mentions with it. That is not helpful. When you do something intentional and meaningful, again, it's another little sliver for the algo to try and understand and push your video to. Our last one here is location. Location is a fun one. If you are doing local content, tag it like crazy. You can tag the neighborhood, you can tag the city, whatever works. Do not miss it. Again, it will pick it up without the tag, but do the tagging. If you are making content about a location, right? I'm sitting in Portland, but I'm making content about my trip to Paris. I could tag Paris. I could tag the cheese shop in Paris that I bought the knife at. I'm referencing a very obscure video from deep in our old references. But do not tag in organically, right? Again, do not spam your location. Use all of these things organically so the algo can make the most of them. All right, moving on from post vitals. And I just can't reiterate enough. You will screw up and totally forget captions. Don't sweat it. But come back and think of this like a checklist every time you go live just to make sure you've got the basics. All right. Next up, as we get into this and as we make more videos, we have a very common piece of feedback that we're going to cover right now. Notes on words, right? I would think of short form as efficient communication. What I want us to think about when we're writing these scripts, recording these yaps is efficiency. Okay. When you write a script, especially if you're new to this, you'll be able to write a video script, pull it up and delete 30 to 40% of the words and have the exact same video. It'll be very disappointing. It'll be confusing for a lot of us, right? The exact same video coming out the other end. And that is a very good exercise. I still do that on videos. Okay. It's going to depend on your delivery and everybody's different. For me, 130 words is around a 40 second video, which is what I'm going for a lot of the time. If you sit down and write a 250 word script, that is way too long, right? Here's an example of how we cut a script down without losing any context or any meaning. This is a real script from somebody in Cut30 long ago. All right, the before. This is my Black Friday ads playbook as someone who spent $100 million with Meta. The three most important parts of the playbook are your offer, your creative, and your landing pages. All right? If we go and cut this down, we end with, I've spent $100 million on Meta. Here's my Black Friday playbook. Let's talk offer, creative, and landing pages. That is the exact same statement. It is a little bit more than half of the words. It is exactly the same. We lost nothing, right? It is extremely efficient. In terms of what we actually did here, ads is implied by anyone who knows what you're talking about with Metaspend knows that you're talking about ads. You don't need to say the word redundant over and over again. When you introduce that you're talking about a playbook, you don't need to mention that again. And that's a lot of words, two syllables. And then introducing the three things as important is a waste of air because, of course, why would we be using them in our hook? Why would we be making a video about them if they weren't important, right? And then literally the word you're like, you just don't need to say it every time. Right. And in slimming this down like this, we literally have the same statement with half the words. If you take this approach to your scripts before you record, you will be shocked by how much punchier the videos end up being. On that note, we're going to hit homework. Oren's going to show you a couple of examples of the video formats that we're doing in the homework. And then we're going to just going to open up workshopping with some videos that we've already selected. All right. Week two homework. First and foremost, optimize your profile. Alex mentioned there is a Notion library of a ton of good examples, whether your brand, personal brand or somewhere in between. There's a lot of examples there. It is linked in the course content. It is an external Notion page, but it's linked in the content. So you're not like looking for Notion access or anything. All right. Optimize your bio and then post it in your track channel. Get some feedback. See what other people think, so on and so forth. We'll get feedback on everybody that shares their new bio. I especially it's especially useful to show your old one as well, just so we can understand where you came from. Homework number two is to start shipping. We want to see a minimum of three videos this week. Critically, there is no more uploading. So there's no more uploading for feedback before. We are only shipping videos. We're posting videos this week, getting feedback, taking that and iterating on the next ones. And our videos this week, at least two of those three are going to be, one's a 10 shot, one's a graphic yap. Orin's going to go through those. But first, the last point on here is important. It is time if you are not already to start engaging with each other, right? If any of you are familiar with the concept of an engagement pod. That's not what this is. But if you go into video sharing, throw your video up there for feedback and dive in and see what your other people are working on. Click on their videos, go hit a like, go hit a comment, right? All of this is about momentum. And whether it's your first thousand views or the first thousand followers, those are the hardest. And you guys all have a huge advantage being doing this with a bunch of other people that you can jump in the mix with and get those interactions, get that engagement going, so on and so forth. thank you for sharing that link in the comments there um or and you want to show us some 10 shots and uh and graphic gaps let's go

Oren: all right brad brad brad uh all right we're gonna pop into it i want to talk about the homework here this week one quick note about this uh that that's important is that we structure cut 30 very specifically so you learned one shots the first week and now you're gonna learn 10 shots we did yaps the first week now we're gonna do graphic gaps stuff builds on each other. And if you're worried about like strategy and what do I do and top of funnel and pillars and all that, we begin to hit that next week and the week after once you've tapped into some of these basics. So that's all coming. So this week we're going to build on what we did last week. Let me share my screen. And we are going to start with 10 shots. So you see the concept of a one-shot that is self-explanatory one-shot. But how do you make those more dynamic? Instead of having one shot you have multiple you cut up multiple things and so before I play one I want to give some quick call outs here for a 10 shot video we're still looking at the same rough time range I would not make these longer than maybe 12 seconds we'd be really shooting for that 5 second to 12 second zone and just using more shots I would say kind of a minimum of 5 shoot for 10 and then you're looking now importantly you don't just need to have one idea in them you know on a one shot you basically get that one wall of text you can still do that on a 10 shot and just have more behind it, but you could also put basically two pieces of text where you have a lead and an answer. So an example of that is a travel video I did in Florence. So POV, instead of traveling to Florence, I'm sorry, instead of buying luxury, you travel and do it yourself. And then I list out a bunch of links that people can say at the end of the video. So I've got about 10 shots behind it here. And those two-part videos where you introduce your concept, you show some cool footage, you wait, and then you give people a resolution works super well because it catches attention, it keeps them hooked visually, and then it gives them something to save. This is how I want you to think about your content. How do I hook with something? And then how do I make it valuable enough that they save it or share it on the end? Alex has a few of these styles as well, where he talks about like doing like brand social content like this. You could do the same thing if you're, you know, doing work in your office or you're at a client site and you're giving them tips for Google ads or accounting or whatever that is. You can use that here and get some good So that is a 10 shot. But importantly, we also want to talk about graphic yaps. So the yap, you may have noticed, it's a little hard to keep attention when you're just talking. We want you to give it a shot so you can see that it's a challenge. You can see what works and doesn't. But the format that we do the best with in Cut30 and the most people succeed with is this graphic yap where you are talking and a lot of people are just talking on an iPhone like we did in the yap, but you put graphics on screen. And we have a few styles. This is Jules. She is a Cut30 grad. She makes a lot of content about living in Indonesia and she does what we call a chaotic graphic yap. And we will post links to all of these in Slack. But all she's doing is she's putting graphics over while she talks. They're over her face. There's no design. It doesn't matter. She's telling a compelling story. And it just happens to be you can also follow along with a graphic. A good rule of thumb for this is maybe one graphic for roughly every two to three seconds of the video. Just allows you to have a flow that goes along with it. And this is the easiest one to do is just put it on screen. Another Cup 30 grad who did a slightly more organized one is Miko. So in this you will see he has positioned himself to give space above his head to put his graph here and the graphic above there. I highly recommend this, especially if you watch that first video and you're type A and you're like, Jesus, I can't watch that. Then get yourself organized. Literally plan how you frame. know you're going to put your captions above your head and you leave a space for images. And so in this video, he's flipped through images as he goes through and is able to tell stories. So here he's telling the story about the course, uh, beer and their history of bootlegging. This is an awesome format. He is that they're just pulling graphics from Pinterest, Google, Cosmos, stuff like that. Uh, if you're doing content for a brand, you may have a lot of your own content on there. Uh, if you want to have your royalty free stock from places like Unsplash, uh, there's like a lot of places you can pull graphic stuff from when I'm doing brand I pay for photos from places like Death to Stock and Envato. Any questions you have about that, you can throw it in Q and A. But most people are just pulling from Google and Pinterest. A third style, actually, you know, another, this is another, another cutthroat guy to do a similar where she's kind of giving the space above her head to be able to walk through it and do it kind of for her account as well. She has a little more of a full body. We will put these examples in there, copy the framing of these examples for these, these graphic apps, and you will find it really easy to be able to, to put it together. And she's doing a combination, right? She had a full screen, a half screen. And if you want to go more produced, this is the style that I do now for a lot of videos as well. This is my video from today where I'm doing a full screen image because I just like how it looks to do a full screen image. It takes some more time. We do these in Canva. Just keep dragging images to make sure they're fully resized to a canvas and then put them over it. So if you do want to get a little bit more produced and expressive, the full screen is another style you can do as well. If you do have a background in visuals or you really like cool design, this is an opportunity to flex. My friend Sam does this and she's doing like cool overlays. She's putting a lot of time into these edits. You don't have to do that by any means. But if you do, you're excited by that kind of stuff. You're creative and you like it. Feel free to flex and do something cool. This is a great style for it. But what we want you to do this week is to try that graphic yap format. We have a bunch of examples. You can use the same hooks you will do for yaps. I will post stuff in there tonight. You have even more options. We'll share some others throughout the week. You can find some in video database that Colin shared. But basically say, how am I going to tell the story? And if I'm doing a minute-long story, I'm going to get 20 images or so that I'm going to put over it. You're going to be doing that as your other homework this week. And then for your third video, you can do, again, much like your copy work, whatever it is that you want to hit. And so without further ado, I think we can get into some examples and Q&A. So we're going to start with a couple that we've pulled from the wins that we want to shout out and review. And then as we get rolling here, if you got a video you want us to talk about live and direct, throw it in the chat. Alex, you got?

Alex: Yep, pulling them up now. So we're going to go through a couple here. Let me. All right. So this is what we call a listicle one-shot video. This is a one-shot video that got, I think it was 40,000, 50,000 views is one of their top performing videos. Overall, very good video. There's ways that we can make this better. So an example, let me just move this out of the way. 10 mistakes you're making with your furniture. So we could basically add a qualifier here. 10 mistakes you're making with your furniture if you're trying to like reorganize your house, if you're trying to turn it into this type of interior design, right?

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Coach: well let's watch the whole thing sorry

Alex: okay fiona's in 10 shot territory here she's in 10 shot territory overall it's a it's a good video solid the thing that i would do is i wouldn't start with the product shot that's that's probably the biggest thing i would start in kind of like this territory first and then and with you having having the product in in hand for some the second they see product in hand they're gonna it's gonna feel at like an ad and so i would kind of just reverse the order of the shots and then the second thing that you can you can do here is i'm building a golf brand by word of mouth um i would probably start with some milestone like i've gotten to x amount of customers potentially like if you're open talking about revenue just by word of mouth and like using those numbers as as a hook um no investor cash no giant media buy it advertised with just golfers saying hey have you seen this brand if you're one of those people thanks for spreading the word like just just putting that milestone in there that again

Oren: yeah like like like doing like uh i just like the things you mentioned but like I just sold out drop X, no investor cash, no giant media. Right. And like, and like setting the stage for like the bop, bop, bop, bop, bop, I think would work well. Also just like a technical thing, make your tech smaller. I know that's feedback. I gave a bunch on one shots. Um, it always feels like it's the right size when your video is half your, half your screen. Right. But then when that video is full screen on my phone, like that text is bigger than what you would typically see i'll just make it smaller

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Video: positive affirmations vision boards manifestation journals they all work but they don't work in the way you think the real way you manifest you guys is you bring your boy into every single day especially when you're met with challenges and uncomfortable situations that positivity in the face of challenge is what's going to raise your vibration and actually align you with the higher self and the dream life that you want i'm not saying don't focus on the foundational work or the preparation of the garden if you're over the age of 18 and you're living in society then you have plenty of things to tend to in your garden you have plenty of experiences that you bring joy to

Oren: it just dropped from your screen share alex but weird okay yo so i think i can't remember his name was that sean uh yeah i think your energy and delivery is great uh uh my like without hearing every single word here. Like your energy and delivery is great. I want you to wipe off the lens on your, on your phone's camera. Cause it feels smudgy. Um, but I think you, this is a video that it fits into that. Like anybody can make this video. What's Sean's version of this video. What's Sean's unique lens. Um, and, and that could be, you know, you can do that with stories. You can do that with like your setup and how you're talking about it. You've got a notebook in your hand. Um, but like the energy and delivery is great. Like there's, there's a lot, a lot of good there. Okay.

Alex: That was going to be my, my bad, my similar take is, is either a, there has to be some kind of like protocol to be able to, to do that on a day-to-day basis. And maybe there's some kind of protocol that changed your life. And you have your story that you could intertwine into this on top of, Hey, this is exactly how I did it. That, that, you know, helped change my life. That's what's missing in here versus kind of staying in this land where, you're saying like you're you're telling something that that is very important but at the same time you're not packaging it in a way where people are extracting the importance right and that's just that's just coming down to like how the really like the bullet points that you're putting in that content all right is this the right video because this has 109 000 views or 109 000 likes

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Alex: I would take the angle of like how to leverage side quests to meet these people or what those side quests were to meet these people. Like you have, it's a winning, it's like, this is a very casual video that you did and it ripped, right? Like it's performing exceptionally well. There is proof in the pudding here that you can go turn this into basically a series for yourself about like leveraging side quests to meet niche celebrities. And it would pop. There's so many ways that you could, sorry, Colin. There's so many ways you can, like you could do the vlog version of it where I'm going to this event, trying to meet this person. Let's see if we can make it happen kind of angle, which would work really, really well. There's some creators that like will go to basketball events to try to see if they can take a picture of like LeBron James or something. And, you know, and they turned it into like this two, three part story. That guy like, what's his name? Simon, not Simon. The guy that's like, do you have a dream? He does that really often with people where he's like, I'm going to see if Floyd Mayweather can help me fund a dream or something along those lines. And he goes to an event, tries to get in front of that person. There's so many angles you could take with this. That's really, really interesting.

Colin: I would also say we'll talk more about funnel later, but like this video doesn't need to rip. It can just be like incredible social proof for your followers who already follow you to be like, damn, like she's really, really out here. Not every video needs to go crazy to serve a purpose. And I think it's that. It's a fun one to just like do a little flex and talk about why it doesn't need to go to the moon.

Student: all right yeah I had like two ideas with that like one was just totally a flex to just kind of establish some credibility of just like yeah I get invited to cool things and also for like people like brand managers to be like okay like we can trust her to kind of invite her for more cool events and I think the second thing I'm trying to do is just introduce this word side quest a bit more in my content so either when I do go for an event like I can be like oh yeah like this is a standard thing I do or now that I I mean I don't have a lot of footage from those events because I wasn't thinking of that back then so I was like can I retroactively like maybe from this video pick up a comment where someone's like oh how did you meet this person and create like a real with like the sharing comment feature and be like okay yeah by the way made this video let me talk about what happened over here

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