Sam coined ‘farm hospitality’ — and the internet followed

in um sam is a cut 30 alum um she is a success story you've probably seen her on landing pages or on emails i'm super excited to dive into this with her um sam say hello and and tell us about yourself you're muted by the way okay i'm unmuted now how am i doing connection clear okay yeah excellent live from the other side of the ocean yeah i'm excited to be here i love cut 30 it honestly changed my life and my business and it like made everything possible so when you asked me to come on I was like yeah 100% whatever time it is I'll be there um what should I talk what do you want me to let's start with okay so you mentioned you your business you know when you started creating content like what were you doing what were you working on and you know how'd you start okay so I let me tell this in not a super long way I was a journalist so like I've always been writing and then I went to work for a big tech company and I was doing content marketing And the whole time I was like, I think that video is a way that I can tell stories without having to like pitch them or like work for the man.

And I started doing Cut 30 and was like produced, like creating like little travel videos and like things about my life. And like nothing was doing great, but like I was practicing. Right.

And then I left my job. I wrote an article about farm hotels, which was like this idea I had. because of everything I learned in Cut30, I learned the format in order to actually tell these stories that had been living in my head for literally six years.

And because of that, it's been able to grow. Like farm hospitality is this term I came up with. And when I was thinking about why I think it worked, it was because it was like an obsession I had. And I created a label for it. Like I created this term, this category that then other people could adopt.

And so now, like I was scrolling on Instagram yesterday and farm hospitality is like a category that you can like on your explore page and all these big creators started using it in their terms and so I trademarked it that hasn't been confirmed yet but like I was able to create this idea of farm hospitality and so now I built like a book uh what's it called like a travel curated group like farm hospitality is a group of farm hotels that you can book and like now I'm doing sales calls with the best farm hotels in the world you know I have like a book proposal out called farm hospitality.

I get, I talk to thousands of people a day that have the same like obsession that I do. And so all of that was possible because of the videos that I started creating here. That's amazing. I just Googled farm hospitality and Google says farm hospitality is a glowing global movement of luxury rural retreats, blah, blah, blah.

And then it tags Sam's Instagram handle. You literally coined the term. Moving the internet. Yeah. Yeah.

Literally. what was that process like from your first videos to like getting some traction okay um here's the thing when i started creating videos and i told this to somebody who then joined cut 30 but i was like i had three ideas i was like i'm going to start doing making tons of juice videos and like make a juicing how to juice at home course like cold press juice i'm going to become like a barcelona person who makes this barcelona guide or i'm going to like be able to do the thing i really want to do which was farm hotels and so i actually started creating content in like all of those. Like I did like one video for this and one video for that.

And like I experimented, like I didn't know that farm hospitality was going to be the thing to hit. But once I kept creating the videos, I literally like was constantly thinking about it. Right. And so like I would be walking around and like the scripts would be writing in my head.

And so when I, once I started thinking like in terms of scripts and hooks, I would write them down. And then as I would write them down, I would make the video.

And so I think it was like, first of all, I didn't know that it was going to work. It was only once I started creating the videos that it hit that I was able to like, go all in on it, right? Like I didn't have, I haven't gotten another job.

I've been doing it for like 10 months now. And I didn't know that it was going to hit. And I think it was like learning the process of thinking about the script all the time. So like, I have two little kids, I'll like be giving them a bath or like washing the plates and constantly be scripting and thinking of titles in my head that then become the videos. And like, to be honest, I had two videos go super vile, which helped a lot, right? Like early on, I made two videos that got 1.1 million followers, 1.5 million followers, not followers, sorry, 1 million views.

And, but I remember sitting at, sitting and I was like, the script came to me and I was like, oh, I think this is it. And so like, then I was able to turn it into the script with like the images.

And it seems so minute, it seems so minute, but like picking the images and like putting them in the Canva, like it seems like such these tiny steps. But then when you create the video, it just flies and it still flies.

Like one of the videos that I made that went super viral in the beginning was about Ballerina Farm. And now like Ballerina Farm is calling me being like, this is what we're going to launch. Like we want you to come on for like many years and tell our story.

And like, can you fly out here to meet with us? And like, we're creating this like relationship. I don't know if I should say that to everyone here, but like we're creating this relationship because of video I made, like in my little house, like, you know?

And so it's, I don't know if that answers the question, but I think it's getting, once you understand like the ingredients of making the cake and then letting your mind, like always be thinking of what those stories are, but writing it down, like the notepad in my phone is still where I write all of this stuff.

And so honestly, when you pulled up the content calendar just now i was like oh i should start using that because like i still literally just do it all in notes on my phone and then i sit down and like put it together the package to record but i think that's even a prime example of like what we were saying you're at roughly 60 000 followers millions and millions of views and like you're just using your notes app like you and you're getting content out like you don't need the scheduler like you just hit throwing shots on goal and quit you know in coin terms moving moving the internet with a notes out with no doubt literally and I should start using something at this point but here's the other thing that I'll say that I think is important and like had a big part in growing it two parts one like the taste was important so like literally picking every one of the images I think I was doing a lot of green screens in the beginning and so I think like me picking the images had a difference because like I had an au pair and one day I was like can you like pick the images for this and like see how it works and like it just wasn't the same as my images so I think like doing all of the steps alone makes a difference.

And the other thing is editing. Like, I also know people who were like, I did a video and I'm going to do cut 30, but I'm going to hire this guy in India, and he's going to like edit the videos.

And if they don't, they didn't take off number one, and two, she stopped doing it. And so like, I think that editing it, and I still edit on my phone, but like, I would be editing, like, while I'm breastfeeding my child, just to be completely honest.

But I think that me editing it and choosing the images is what made the difference. Because It was completely me coming out. And not that it was me, but like anybody who's creating content, it has to be that person who's actually doing it.

And I think that makes a difference. So like, even if you like feel like, oh, I can just somebody else can edit this or somebody else can pick the images.

I think in the beginning is specifically, it's really important that you do it every step alone. Yeah. And I can also say my sister had a lot of success. She has like 500,000 followers.

She did not help me grow though. We have very different niches. But she did all of her own content and she grew it a lot. And then she hired someone to start doing it for her and like her engagement plummeted.

And now she realized, she's like, I have to bring it back. You just have to do it. You have to do it. And I get as you grow, you have to bring on the right people.

I haven't found them yet. But I think that especially in the beginning, like your energy of the images and the editing is like what makes it you. And it makes it like your piece of art.

Amen. Well said. I got a question for you. You mentioned you started very green screen heavy. I've been looking at some of your more recent stuff. Like it's what we call a graphic gap. You're also experimenting with carousels.

Like talk to us about the different formats you're playing with and just like what you're doing now. I love green screens. I actually think I want to go back to them because I think I look good in them. But one, but then I realized that for people listening here to yaps are getting super saturated.

Go back to green screen. If you are yapping heavily, I would just call that out now. But yeah, go ahead. No, your Twitter is freaking me out.

I was looking at three hours ago. I'm like, yeah, it's done. What do I do now? Literally go to Warren's Twitter every day.

I'm like, OK, what do I have to be freaked out about? Or like excited about. I like your Twitter. Okay, so I started with green screens. And I think they're a really good format to start because they really structure your thoughts, right? I was like, here's the images, and it goes with these three words. And here's the images, and it goes through with these three words.

But I realized that collecting all of the images ahead of time was actually sometimes delaying my actual recording, which was when I decided to try Yaps. I'm like, okay, I have the idea. I'll sit in my, like, I live on a farm.

So I was like, I'll sit on the farm, I'll stand on the farm and then I can put the images over and like that switching of the workflow from like scripting images, scripting images at recording to recording and then the images like worked for me at that time.

But I love carousels because you don't have to get dressed up. I get like dressed up to do these. That's the other thing I'll say. Like I as a journalist mindset, I kind of thought about it is like, like a journalist broadcast, right? Like I was like, I'm going to put on makeup and like do my hair and like look presentable when I'm doing these.

But that took time. So like, sometimes there was a week where I was like, I can't do that. I'm going to do a carousel, but those took off like so well. So now actually where I'm at right now is that I do a video and then a carousel because like, for example, I did this whole deep dive into like Italy and agriturismos.

And so now I have the carousel to be like, here's 10 agriturismos in Italy that you can check out. It worked really well with the Menorca post. I was like, here's all of this, the background of agriturismos in Menorca. And now here's 10 Menorcan places you can go.

And the carousel didn't take off at first. It took a few days, but I don't know what it's at now, but it was like, oh, this is a dud, too bad. But then after like three days, it blew up.

And then the Italy post, I was like, I don't know if this is good. And then it like, I think it went to 100,000, but over a time, what I'm seeing is that right now what I've experienced with my content is it doesn't always hit right away like the earlier ones did, but it does over like three or four days.

So I'm like, okay, give it time. And I just really personally like the balance of like the recording and doing the carousel. I think it gives like a bigger, I don't know, I guess I'm a writer. So like I still like writing and using the images in the carousel form and putting those two next to each other.

It feels like I can go deeper. Like people are like, oh, give me more. And so like by following it up with another post, it's like I'm immediately giving more value within the same few days. Question for you on that. Are you like doing those complimenting each other?

Or are you doing like take that video and just flip it into a carousel? Obviously rewritten a little bit. But are you like the same source content in two formats or are they complementing like two pieces of content? Yeah, no, it's not just like the video turned into a carousel. They're different.

Like I'll dive into like, let's say in Menorca, I'm diving into the history and regulations around this type of hospitality. And then in the next post, I'm talking about like, why would you go to Menorca? It's like then like talking a little bit more flowery. It's like lighter because it's more of like a travel guide versus like this is what you need.

this is like more of like a deeper dive into the history and culture of it. Gotcha. So no, I'm writing them completely differently. I got a question. You mentioned early on that you were, you were initially thinking juicing, but basically that you were, you were just getting reps early on.

Like there's a lot of people in here that are at that stage. And we obviously preach just like shots on goal and experimenting, but tell us about like some of those early days and some of those first videos. and I guess what you learned from those things besides like a farm hospitality video going viral. Like what was that like?

Okay, if anyone wants to scroll back to my content, you can see like a year ago, like actually one year ago from right now, I was doing random things. Like this is where I go in Spain and like here's a farmhouse barbecue. And honestly, I really believe that that's what set me up for them when I had the good idea.

I knew how to execute on it because the biggest thing was like, how do you even turn this idea into these videos that I'm watching? Like, how do I literally get from step one to step four? And it's the green screen video that changed my life. Like the how to make a green screen video changed my life.

The next thing I'll say is that what was the process from going? So I had three business ideas and it was kind of like, I'm just going to keep, I basically was like, I'm going to walk down all three paths and see which one hits. So I have an entire course on how to juice that I then never published because now I don't know how to fit it into my current content.

But like, I have this whole course ready to go. So at some point I'll probably publish it. So it's not worthless, but like, I think it's worth, if you're in this exploratory phase, like walking as far as you can down a few of the paths because that was the only way that I found out what hit like I could have just been like I already made the juice course I'm only going to make juicing content and then I would have never gotten to the thing I really want to do which is what I'm now set up to doing and and doing um but it took walking down those paths and like my friend who's maybe on this call he was getting so like frustrated because he's like I don't know which path to walk which one do i do and i'm like just do all of them like make make one video about juicing make one video about um barcelona make one video about farms and see which one you like i think it's also about having fun like i was upset like when you're obsessed and you're having fun you want to keep making them as soon as it gets boring you're just not going to keep doing it yeah i was gonna say one thing about having fun one thing i love about you on this call right now is that you obviously love making content and care about it and think about it.

And I think a lot of people are afraid, right? You don't want to get too obsessive about something. You don't want to get really into it. Get really into it.

That only kind of goes well for people. So just encouraging people on that call to do that. Related, I know you have the journalist background. Like, how do you think about writing?

How do you think about any of those kind of tips and tricks or things you brought from that career into this? Would love to know any thoughts there. Oh, yeah, I think that had a big impact on it because as a journalist, I wrote about the business of travel.

But the biggest thing that the, I worked for a guy who made a website called Skift and Katie here is a Skift podcaster. And he was always saying like, you have to make bold claims, like make the bold claim.

Like farm hotels are the next big trend in travel. And now like 10 months later, PR people are emailing me that. I'm like, yeah, I know I made that up. So don't be afraid of like making the claim.

Like whatever you believe in, state it in such a way that it's not like a question. make it a headline that says like this is the next big trend this is the this is what's happening don't be afraid of being the one to name what you see don't does that make sense how I'm saying it like name it give it a name that's the other thing is to give it a name like farm hospitality I made up make up a name for whatever the thing is that you're trying to do right like design led dog beds right?

Like name it. And so that way people identify you with that term, but they can also adopt it. And therefore, this is the other thing I'll say is like, I would approach each piece of content, which is like, I'm not just telling you something, but how does this fit into a movement?

Like we're all in this together. I'm the leader of a movement. And I think that that's a powerful way as a journalist, as a, if you're building a business to like frame it as like, this is thing that that's happening this is what we call it and like we're it's part of a bigger thing that we're all in together those are the three things i think that help from journalism there's one thing that you touched there that i think is really important because it's like some of the sometimes the most feedback that we give uh people in cut 30 like just about their hooks which is if they say something like is this the next trend in farming versus this is the next trend in farm hospitality it's like Like you just said, opening with a question doesn't make you the authority in the category or on the topic.

But the second that you turn it into a statement, it's like, hey, this is my strong opinion. You could either agree or disagree with me. But when somebody agrees with you or other people see it, then it does make you it does give you the ability to actually form that movement, form that community.

Whereas the question does not. It doesn't create that same path. Right. People would. And you guys are probably the ones who taught me this, but like, what do people share?

Like what they resonate with? So if you say something that somebody resonates with, that's what they're gonna share, right? And the shares are like such an important part of getting that message.

- And if you make business content, something I'm making a video about this week, but something that's really important is people share content to impress other people. That's another one.

And so if you are sharing something where you want someone to make a business decision and they go send it to their boss, then they wanna be able to feel like, hey, I'm sharing this thing and it's credible.

This person came across as credible and professional. My boss would like to see it. And I'm willing to stake my career or my like promotion or whatever on this idea. And then, and so if you actually have that, you have credibility, you have a cool idea and you have a realistic path to do it.

And that's like the surefire way to like actually get those shares that again, it's not about numbers, that's about the right people. And that's a great way to look at it if you make more professional content too.

- That was one of the biggest comments. Oh, that was one of the biggest comments I got in the beginning was that a lot of people would be like, I'm getting your videos from like eight different people.

So like if eight different people are sending me your video, then I'm going to keep watching more videos. Like I think that the idea that people are like, oh, look at this idea because I've made a bold claim is something that helps create the credibility too.

The other thing you asked about was like how a journalist impacted me. And I've written so many blog posts. Like when I worked at a tech company, when I worked as a journalist, like you write just thousands of blog posts.

And what you learn is like, it seems so minuscule, this one piece of content, but like that's all a video is, is what 160 words. So like you have to, even if you have this big idea of farm hospitality, it's like, how do I say it in 160 words?

Like it's taking the big, whatever you're thinking about, and then just being like, this is one piece of content. And like, it has to fit into this boundary.

I think that's the other important thing was like, how do you fit it into an article, right? I was writing blog posts and now how do I fit it into a script and that gives it's like constraint drives creativity right so it's like those constraints I think were something I already had practice with and I think that's something that helps a good video flow and fly.

Can I ask you more about your like your business and what you're doing with these hotels and the email list and like are you are you uh how big of a piece of the mix is the email list are you doing a CTA on videos to that? Are you just letting it sit in your bio and letting it happen?

Like, talk to us. No, so when I started, Oren was the one who was like, put it up, like you should say it in the video.

And when I said it in the video, I would get so many more subscribers. The business as it is now is like, if you know about design hotels or Relay and Chateau, they're like collections of hotels.

So you don't own or operate hotels, but they're paying you an annual fee to list them. I'm currently doing the sales calls with which I think are the 10 best farm hotels in the world. So I'm like learning a whole new skill set that's not content, which is like getting these people to pay me money.

But they are looking at a few things. What the influence is, like how many followers I have, if they hire me to create a video and to create more content about them and to list them, like where is that reaching? And the newsletter is 100% part of that.

But I don't have a lot of followers. I have like 3,500 newsletter subscribers, which could definitely grow if I one promoted it more and if I ever wrote one. And so that's what I'm thinking about now is like, okay, I only have 160 words in a script, but I could expand on that in the newsletter and also add in like the farm that I visited most recently, let's say.

So how do I actually, instead of recreating the content, make this whole like flywheel work better. And I'm now getting that to that 10 months later. And I would absolutely a couple things to call out for people that are in the chat there, as you mentioned, is first is once your content starts working, don't think about this beforehand.

But once you start getting views, you know, you start having a couple, you get a couple videos, hit 50K, 100K, have one go viral, and you get some consistency.

Ask people to do what you want. Sign up for the newsletter, learn more about my business, follow me, whatever.

People just, people do what they're told. Just don't try to do that beforehand. And then simple call to actions versus like go spend $10,000, right?

It may make it easy for them. Second, on the newsletter front, if you are starting to do that, for anyone here looking at it like that, the way I've been doing it that I find really effective is I have like outlines for my YouTubes and I have scripts for my short form videos.

Whenever I need a newsletter, I go through those scripts and I take Whisperflow. If you don't know Whisperflow, it's just an app for dictating on your phone, but it uses AI so that it's like better at getting the right words basically then 'cause Siri sucks.

And I will just literally look at that script and then I will basically narrate a longer version with some anecdotes. and that is 75% of our newsletters. And so I think it is kind of easier than you think if you've already done that writing to go in there because you have to be so, you have to cut down every time on your scripts all the time, but there probably was more you had to say.

I find it easier to dictate that. I think that's a good flow most creators can get into. To riff on that more, right? And this is for Sam, but for everybody.

Sorry, Sam, to jump in here. The minimum viable product for a newsletter is like, here's the content I made this week and some other content that I saw that I thought was cool. right and so in sam's case it's like the agritourism italy the and then the carousel of the 10 places like that stuff that's a newsletter right and then also like here's a video my friend made that's like kind of relevant also boom but the minimum viable products for newsletter is is not a big lift it probably is for sam who is a writer and wants to wants to write more but um it you can keep it simple and do something totally compelling um without without uh going crazy on it and it's a great call to action if you don't know what you want from content yet, or if you're trying to sell something, but it's too expensive to sell in the content.

You just get people on the newsletter and you can do a lot more there, right? So just worth calling that out. Sam, what are you looking at next? What's the future of your content creation look like?

Just excited to keep going, to be completely honest. Like I have 100 ideas that I still need to make. Like I don't have a, I have so many videos still to make, but I'll tell you this.

There's a few things. One is I want to just keep doing the trends videos because a lot of, there's some other people who just highlighted one hotel and told their story and they grew much faster than me, but I didn't want to do it that way for many reasons.

One that I was trying to make those hotels, my customers in the longterm. Right. But what I, there's, so I'm going to keep doing the trends videos.

I've had a lot of conversations with people about collabs, but like those take work, right? You have to like agree on the script and like agree on the images. But now I'm actually like working on those.

So like I'll do one of my videos or two of my videos, a collab with somebody who's like in my area. Like we've already talked, I already know what the ideas are.

We've already talked about what the theme would be. It's just about making those collabs. And then what I would like to get into to make some more money off this content is a lot of people have come to me being like, can we pay you to make a video?

And these aren't like the best farm hotels in the world that want to pay me, but like people with smaller agriturismos or like trends, then I can build like a story around theirs.

And like, I just let them sit. Like I talk to them, but then like I don't send them a Stripe link to pay me. So I would like to experiment with like doing more storytelling that I get paid for.

Because even if I did like one post a week that was paid, like that would be nice. It would be. Yeah. I mean, but here's the thing is like, I do think that because I've just done it as like this pure, like you guys can see, I'm like passionate and like, I've just let the creativity flow.

I think that's also kept the content really pure. Like it's been very pure. And so that's also why I never did anything paid so far. I've kept it so just like what was coming out of my mind, but I would like to, I'm like hungry for the hit of money.

Yeah. Well, look, also that's a skill in itself that you have to sharpen the same way. The first one is really awkward. It's great to do a friendly or something, low pressure or whatever it is.

And then you'll start to learn. And once you get good at it, it becomes much simpler and you structure the content around it. And so it's worth like taking that plunge on something sooner rather than later.

Do the small one instead of the Holy grail. Yeah. Yeah. Yes. And so I think the claps and the paid would be like how I would evolve it in addition to just keep doing more of the ideas that I've had.

What, uh, right now, how, like what's your week to week workflow? How many videos or how many pieces of content are you getting up every week right now?

How often are you working on it? Do you do it in one sit down? Like what's the workflow? Oh man, it's fucked up. It's not great.

I'll say, but I will, this is what I want to say about it. It's like, I 100% agree that consistency would outbeat anything.

If I had been consistent posting even four times every week, I think my account would be much bigger than it is. And at the same time, if even if you haven't been super consistent, I should not say this, but I publish at least two every week.

But even if it's only two a week, like I've still been able to keep growing. I've still been able to make all the engagement, like even doing that. And if I had been more consistent, it would have grown more.

My workflow right now is I'm constantly writing ideas. I'm constantly writing scripts. As they come to me, I write them. Then what I do is I sit down and get all the images. And now what I find, and then I record a few at a time.

So like I do all the pre-work, like through the week, right? Like through life happening, I'm like writing, I'm like collecting the images.

And then I'll like get ready and be like, okay, today I'm going to record four videos. And just like with, you know, everyone here has children and they have businesses and homes. I have found that like I can do the photo and writing work like in the pockets of time. But then like I'll be like this, these two days are for recording like nothing else.

So let me just, Jennifer, just ask a question here. or is there a question here okay i'm just gonna read out loud yeah go for it all right um uh do i kind of sense sam may be referring to finding what are the nuggets within the bigger idea kind of little context stories that here's what this looks like in real life the anecdotes that are analogies and metaphors and the process can sort of begin with brainstorming the nuggets that pop up and then piecing them out into 160 word blocks and then going to substack beehive and talking more about it yes sorry sorry guys you guys just watch me process in real time i don't know that that was helpful but i did it um sam does that feel right to you the the the synthesis breakdown yes 100 and i think like even within a bigger idea there's like all these tiny little angles that you can look at it from right so my thing was that people are going to travel to farms but then like if you look at it from all these different angles there's like the financial angle.

There's like the family angle. So I think that the, like what you're saying, breaking it down into the little pieces, like if the pillars farm travel, then like all the nuggets are all the different angles that you can take that from.

Yeah. It's kind of like you start looking for through lines in terms of, you know, different pieces, how you, how you might be interested in it, what you might find out, you know, or be concerned with where it connects to someone else, you know, yeah.

Even if you haven't specifically done that kind of travel or been there before, yeah, the kind of things that would inform your discernment. Yeah.

And, you know, you talk about anecdotes in here, and I think that's another really good point, that it's like three things make a trend. And maybe that's a journalism thing, but it's like when you pitch Vogue for a travel story and like this is a travel trend Vogue, you have to have at least three examples.

And so then when we're doing a post with a video, It's like, here's, I think this is the cut 30 way, but like, this is the thesis. And then here are the three examples to back it up. And I find it helpful to have anecdotes in that way. Like the anecdotes that prove what that big cut thesis was that I just said.

Yeah. And mixing and matching those anecdotes is a good strategy too, where it's like, here's an example from history. Here's a personal example that I may have. Here's a piece of content that you may have seen, like, is a great way to like fill that out.

It's funny. That's, you don't know how much that matches up to like. post-secondary college, like competitive public address events. I used to, I competed in college and then was the like assistant director of the program at UT.

And you've just described like extemporaneous speaking and impromptu speaking to a T. That's excellent. You know what I noticed Sam did earlier? Sam, you kind of were going, telling us about some stuff and then you wrapped it off with and those are the three things that I do I'm not sure you told us three things but you definitely wrapped it up with three things which made me feel like it was incredibly buttoned up and concise and I think it generally was but I caught you doing the tactic as well I like it real time yeah I was gonna what I wanted to chime in with is what Sam just mentioned I think is really valuable uh we're talking about farm hospitality we're talking about like a specific a specific venue or a place and she mentioned that you can talk about the financials behind it you can talk about it from a tourism like here's what you can do there with your family all these different angles to talk about this one farm hospitality place or this one hotel whatever it is right there's there's so much there and we had somebody else I think in this session talking about doing golf content and talking about doing course reviews and he made one video of like I went to a golf course, here's the golf course.

And it's like that one video of going to a golf course could be six videos. It's like, what are the greens like at Dallas Country Club? What are the best things on the menu, right?

And like all these are somewhere for the golfer, somewhere for the visitor, whatever it may be. There's so many different angles of approach to any of these things that there's really infinite content here to be experimented with.

There is so many ways to take it. I'll say that's another thing is like, I think that when you get a hit of something that you either like, or like you get some positive feedback, like just like, this is not a nice way to say it, but like jam it down people's throats.

Like I remember I was like, how many videos could I make about farm travel? And my brother-in-law was like 400 on every single form. Like just don't stop.

Like just make more content than you could ever imagine. And like, I needed him to tell me that to be like, okay, I can just keep going and like keep hitting it from every angle.

And I think for everyone who's like still trying to figure out what hits, you just experiment with a lot. Like that's the volume game. But when you get like, Oh, I think there's something here. Like I think we can hit it more times than we can even imagine that we can.

I don't know. Do you guys, would you agree? Yes. And it gets easier the more and more you make, right? Like Alex is doing a day, whatever of 259 right now about one topic, right?

Like he can talk about that forever. I have like, I can go back on the sociology of why people buy forever. Once you get into it, you unlock so many more.

So I'd never be worried about running out of ideas because once you start getting hits, you'll think away more. I had a, what was I just about to ask? I just lost my train of thought.

I don't know. Totally spaced it. Alex, why is it 259 days? Because when I started it, that was like when it was the end of the year.

Sean threw me off. I had a question. I read Y259. I'm like, what did I just miss? All right.

You don't know the number of Alex's series by heart, bro? Sam, one question I do have is like, how do you go about then taking a topic and then repackaging it into all the different angles? How have you built a system around that?

Or how do you even think about approaching that? Just walk around my life and then it like hits me. And that's a terrible system. But like, I just let it come to me. What are you doing across platform?

Like, are you, I feel like I first saw you on Twitter or X. I'm not sure if that's true. I'm maybe making that up. But are you doing, are you posting your videos there?

Are you doing like written versions? Are you, like, what are you doing across platform? I'm definitely like a lurker on Instagram. What's that thing called?

Twitter, X. But I don't post down there. I do on Instagram, obviously. But LinkedIn and Facebook have been really fun.

So like I create everything for Instagram first. Like I'm like, this is for Instagram, but I do repost on LinkedIn, TikTok, and Facebook.

And out of all of those, LinkedIn has been the best for me because I was already kind of in the travel world. I was already kind of talking about this stuff in the past. And the value, like the value of the connections that you can get in LinkedIn are really high.

And so it's like, it was scary, right? Because you're like, why am I, it's like, I think it's scary to post the videos on LinkedIn. but like if you've been in any professional arena at all before, putting the stuff on LinkedIn gets like incredible resonance.

Like it really resonates with people because they're like, oh, I'm seeing that person. They're like talking to me. I think people can identify with you really fast because like they've only ever seen you post about your job and then here you are like talking with energy at them.

And so I think that I've really enjoyed posting on LinkedIn. And then Facebook is fun because then like your mom and all of her friends are like telling you like that it's so fun to see you do videos. So like, you know, your family and like your aunts is fun on Facebook and you know, TikTok, I have not, um, succeeded at like I post on there and like nothing really performs.

And like, it's not, I don't know. It's just not my jam. I don't think, but like, I keep posting there because maybe someday something. I would look at with your account.

If you're okay with it, I would start a new one just because like you covered some topics, you did some different things. It might just be putting you in the wrong bucket. Like it's just worth like trying your stuff on a, on a brand new. Um, and quick notes, everyone gets terrified of And look, the power of LinkedIn is if you're trying to connect this back to business at all, or you want to book anything for your business, it happens there.

Even if you get 11 views, I keep posting on LinkedIn, even though it doesn't perform as much for me, because I get DMS from constantly from CEOs, heads of brand people that would just never DM me on Instagram. But they feel fine DMing on LinkedIn because they have it's not like 100 followers and pictures of their kids because it shows that they're a powerhouse and they connect the dots. They've seen the content on Instagram, but they'll follow up there.

And to the point that accounts for like a significant amount of like deal flow. And so I would just say, don't be afraid of that. It's a very good thing. If one of your goals is to attract business like that. 100%.

All right. Seven day challenge coming up. I want to encourage, just based on this call, just a reminder, if you haven't done a green screen yet, or even if you have, do a green screen as part of the seven day challenge. We want you to make sure you have covered that in here. We emphasize those a little less hard than we have back in the day. But yeah, we want you all to kick off. This is that final week. Get into it.

We will be posting office hours info all the days we're doing them as they come. We usually do it Thursday, Friday, Saturday, Monday, I believe.

But we will confirm those days and pop them in the chat before they happen. Sam, thank you so much for coming. Yeah, Sam, I just linked your Instagram again.

You got anything else you want to plug? Any final words of wisdom here? If y'all want to intern at a farm hotel in the summer, is that still available? Yeah, I can't.

Oh, dude, I didn't even talk about that. These went so viral. I made it in two seconds. It was so crazy.

No, you can't. Wait, tell us. Sorry, go on. Tell us. We needed a volunteer to like help plant stuff on the farm.

So I was like, put up like the five little things that we've hosted volunteers for 10 years. And it's almost at like 400,000 views. I got thousands of DMs.

I'm like, DM me thinking like five people are going to DM me. There are so many people in like Chicago who are ready to throw their entire life away to go thinking that they could make it on a farm and wherever you are in the summer and then would actually end up having a terrible time.

But yeah. It's so hot here. I'm like so miserable in July. I'm like, these people don't know what they're signing up for.

It's so hot. We don't have air conditioning. Yeah, you're forcing them into a life crisis. Exactly. But yeah, sometimes you don't know what's going to hit.

But the only thing I have to say is I love Cut30. I do think that content can change your life. I'm experiencing it. I'm in the process. um just keep creating like keep going i literally took cut 30 many times because i was like i'm gonna make this work and it was learning the skill set and then it finally aligning with my idea that helped it hit so like keep going not that you have to do the course a lot of times i just love the feedback but maybe do it a lot of times and just keep going because it took me months to finally find what was going to hit and then it changed my life thank you so much for joining us so much just drop thank you guys